YandexDirect

Yandex · Tools and frameworks · json

User-agent: YandexDirect
Disallow: /
robots.txt tokenYandexDirect
User-agent containsYandexDirect
OperatorYandex
CategoryTools and frameworks
robots.txtignores the * group; obeys rules named for its own token
Verify byreverse DNS

What it is

Reads the content of Yandex Advertising Network partner pages to work out their topic so relevant ads can be matched. Documented as not taking the general robots.txt rules into account.

What blocking it costs you

Ads on your pages become less relevant and earn less. Relevant only if you monetise with Yandex's network.

Full user-agent string

Mozilla/5.0 (compatible; YandexDirect/3.0; +http://yandex.com/bots)

Allow it instead

User-agent: YandexDirect
Allow: /

Operator documentation: https://yandex.com/support/webmaster/en/robot-workings/check-yandex-robots
Machine copies: json · markdown
Policies that name this crawler: allow-all · maximum-ai-visibility